Project Description

Transform Your Channel Strategy

Ecommerce & Amazon Performance Strategies

The Challenge

A business heavily dominated by big box, brick & mortar retail realizes sales have been rapidly shifting to online channels. Their operating infrastructure, business systems and expertise are all based on excelling within these channels. Moving business away from these long-time partners poses risks given the unknown elements of ecommerce – revenue declines, forecasting, data management, credit risk, and many, many more. How does a multi-billion dollar business manage this risk and step outside their comfort zone to ensure success in the omnichannel world?

The Strategy

With executive sponsorship, the business transformation plan was developed and alignment achieved. The organization rallied around the objectives and by identifying and managing the risks and keys to success, and defining a clear roadmap, the transformation began. There were several key phases to the transformation:

  1. Defining a clear omnichannel strategy
  2. Engaging ALL stakeholders AND subject matter experts
  3. Developing a manageable roadmap
  4. Training new skills
  5. Empowerment to lead change
  6. Measuring results and celebrating success

The Results

Managing the shift from traditional brick and mortar business to a successful and leading omnichannel business is underway. Online and ecommerce revenue has tripled, representing more than 10% of enterprise revenue.

Endorsements

I would highly recommend Mary Ann for any organization looking to transform and take the next step toward digital transformation.

Rich Lyons , Capgemini

Mary Ann’s expertise, marketing acumen and ability to work hands-on helped foster success— by building cross divisional teams within the organization, validating the multi-channel marketing approach, and providing the long term strategic and product vision.

Bryan Janeczko, Loeb.nyc

Mary Ann was both the visionary and the operating executive who delivered on new growth platforms and future-oriented businesses for the company.

Mike Docherty, NextBig

If you want a no-nonsense approach with a truly forward-thinking consultant, Mary Ann is best in class!

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann expertly and consistently inspired the team to expand their thinking about the brands and helped guide us on the journey to clearly define ownable foundations for what they stood for, what needs they served and their unrealized potential.

Lisa Cody , Twin-Star International

Mary Ann helped to orchestrate the launch of 26 independent brands, with new creative, on a new e-Commerce platform, in just 9 months – an incredible demonstration of leadership and vision.

Rich Lyons , Capgemini

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