Scale Your Innovation Successfully

Product & Service Strategies

The Challenge

When launching a new innovative product and creating a new category, our client needed a definition of product at launch and a line extension and technology roadmap to commercialize their solution that would ensure they would optimize the market opportunity, driving awareness, adoption and advocacy.

The Strategy

Through a series of facilitated dialogs and workshops, we developed a comprehensive 5 year roadmap to align the organization on priorities, technology development and resource allocation. We aligned the team on the competitive advantage (USP), defined the launch product, outlined a growth & expansion plan for the technology and strategized for disruption from competitors. We designed and conducted a series of interactive planning sessions where we explored the unique points of differentiation (USPs), ideated opportunities to exploit and expand those USPs into new product concepts, defined a product & channel differentiation strategy for launch and year 2 expansion, prioritized those initiatives on a timeline making strategic choices regarding the sequence of launch and agreed on the action plan to get the required resources working on the key initiatives immediately.

The Results

The innovative solution is in test market and will be launching nationwide late 2019/early 2020. The roadmap we developed is the document guiding organizational priorities in these areas.

Endorsements

Working with Mary Ann is like a master class in knowledge management.

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann has been both a partner and a coach…helping reinvigorate our consumer-centric approach on a global stage and enabling me to lead the way.

Paul Pritchard, GroupVP Global Product Design, Domtar

Mary Ann has the rare skill & insight to balance short-term tactical needs against the uncomfortable demands of an ever-changing business place and to meet these challenges head-on.

Jaclyn Suzuki, MADO

Mary Ann demonstrates a unique blend of deep strategic thinking and intense executional drive; both approached with a creative mindset that is second to none.

Asoka Veeravagu, Founder & CEO – Revolve

The workshop itself was like herding cats with various levels of senior and middle management. Not only did Mary Ann keep us on pace and on time but the workshop generated the output needed to keep our company pipeline on track.

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

I greatly value Mary Ann’s ability to apply a wealth of experience to best fit our unique culture and challenges rather than forcing a canned approach.

Paul Pritchard, GroupVP Global Product Design, Domtar

Mary Ann is an effective, driven leader who understands the need for continuous innovation and transformation.

Jaclyn Suzuki, MADO

Mary Ann does an exceptional job at distilling the RAM dump of information brought to her and returning with a very succinct, realistic, and yet unique solution.

Lewis Fix, VP Pulp Sales, Domtar

Mary Ann was able to provide the right tools, communications, and coaching to get our team together and pull out the information and insights needed for our innovation workshop.

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann has a keen ability to focus on moving forward, and she is also gifted at working future-back.

Asoka Veeravagu, Founder & CEO – Revolve

Mary Ann truly embraces the opportunity to listen first before recommending change.

Paul Pritchard, GroupVP Global Product Design, Domtar

Mary Ann led a large management team with confidence and savvy & unified their diverse needs into a concise, actionable vision.

Jaclyn Suzuki, MADO

Mary Ann does an exceptional job at distilling the RAM dump of information brought to her and returning with a very succinct, realistic, and yet unique solution.

Lewis Fix, VP Pulp Sales, Domtar