Project Description

Leading & Executing Digital Transformation

Ecommerce & Amazon Performance Strategies

The Challenge

As the early planning stages of the omnichannel transformation began, two key insights became clear very quickly: 1. This transformation was going to affect almost every discipline within the organization – marketing, IT, finance, accounting, distribution, supply planning, forecasting, new product development, engineering, customer service – just to name a few and 2. There was knowledge, skills and capabilities that were not part of the internal team today. How do you ensure alignment and involvement from so many stakeholders.

The Strategy

We developed a cross functional team to lead and execute this business transformation. AND engaged external experts to bring critical knowledge and train internal teams. As the project kicked off, all team members were brought together to align on the vision and direction of the transformation. We communicated their role in success, expectations of deliverables and time requirements. Introducing external partners who brought expertise and committed support and training helped ease fears of the unknown. Everyone understood the goal and the role they would play in success.

The Results

Ecommerce and digital marketing skills and capabilities have  become part of the culture. Language, job descriptions and  key metrics all include new elements as part of this transformation.

Endorsements

I would highly recommend Mary Ann for any organization looking to transform and take the next step toward digital transformation.

Rich Lyons , Capgemini

Mary Ann’s expertise, marketing acumen and ability to work hands-on helped foster success— by building cross divisional teams within the organization, validating the multi-channel marketing approach, and providing the long term strategic and product vision.

Bryan Janeczko, Loeb.nyc

Mary Ann was both the visionary and the operating executive who delivered on new growth platforms and future-oriented businesses for the company.

Mike Docherty, NextBig

If you want a no-nonsense approach with a truly forward-thinking consultant, Mary Ann is best in class!

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann expertly and consistently inspired the team to expand their thinking about the brands and helped guide us on the journey to clearly define ownable foundations for what they stood for, what needs they served and their unrealized potential.

Lisa Cody , Twin-Star International

Mary Ann helped to orchestrate the launch of 26 independent brands, with new creative, on a new e-Commerce platform, in just 9 months – an incredible demonstration of leadership and vision.

Rich Lyons , Capgemini

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