Lead Disruptive Growth

Product & Service Strategies

The Challenge

The blending category recently enjoyed explosive growth. New competitors at the high end and low end brought creative solutions and marketing campaigns that out-performed stable, well-known veteran brands in the category, stealing market share and shifting consumer loyalty, proving that disruption always wins.

The Strategy

Create the next disruption in the blending category. Knowing the consumer and their usage behavior in the category, it was clear that many products driving category growth really weren’t solving the consumers’ frustrations and pain points in creating delicious healthy smoothies and frozen drinks – the shopping, the peeling, the measuring, the chopping. The Freo – Smoothie in a Minute – eliminated those hassles and made it as easy as making a cup of coffee. That’s right, an all natural fruit, vegetable and juice purée packed in a single serving pod that is automatically blended with shaved ice for the perfect smoothie in just 60 seconds. A durable product paired with a renewable source of profit in the consumable pod. A perfect, disruptive match.

The Results

This product is pre-launch. Results are pending.

Endorsements

Working with Mary Ann is like a master class in knowledge management.

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann has been both a partner and a coach…helping reinvigorate our consumer-centric approach on a global stage and enabling me to lead the way.

Paul Pritchard, GroupVP Global Product Design, Domtar

Mary Ann has the rare skill & insight to balance short-term tactical needs against the uncomfortable demands of an ever-changing business place and to meet these challenges head-on.

Jaclyn Suzuki, MADO

Mary Ann demonstrates a unique blend of deep strategic thinking and intense executional drive; both approached with a creative mindset that is second to none.

Asoka Veeravagu, Founder & CEO – Revolve

The workshop itself was like herding cats with various levels of senior and middle management. Not only did Mary Ann keep us on pace and on time but the workshop generated the output needed to keep our company pipeline on track.

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

I greatly value Mary Ann’s ability to apply a wealth of experience to best fit our unique culture and challenges rather than forcing a canned approach.

Paul Pritchard, GroupVP Global Product Design, Domtar

Mary Ann is an effective, driven leader who understands the need for continuous innovation and transformation.

Jaclyn Suzuki, MADO

Mary Ann does an exceptional job at distilling the RAM dump of information brought to her and returning with a very succinct, realistic, and yet unique solution.

Lewis Fix, VP Pulp Sales, Domtar

Mary Ann was able to provide the right tools, communications, and coaching to get our team together and pull out the information and insights needed for our innovation workshop.

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann has a keen ability to focus on moving forward, and she is also gifted at working future-back.

Asoka Veeravagu, Founder & CEO – Revolve

Mary Ann truly embraces the opportunity to listen first before recommending change.

Paul Pritchard, GroupVP Global Product Design, Domtar

Mary Ann led a large management team with confidence and savvy & unified their diverse needs into a concise, actionable vision.

Jaclyn Suzuki, MADO

Mary Ann does an exceptional job at distilling the RAM dump of information brought to her and returning with a very succinct, realistic, and yet unique solution.

Lewis Fix, VP Pulp Sales, Domtar