Project Description

Develop a Digital Transformation Roadmap

Ecommerce & Amazon Performance Strategies

The Challenge

A complicated web of systems, tools, processes and platforms needed to be considered and incorporated into a successful omnichannel transformation. Many tools were antiquated and needed replacing in the new transformation. Requirements were not well documented and performance expectations were not clear. How do you capture and manage such a complicated and interdependent network of resources and align on success metrics?

The Strategy

A comprehensive map outlining all connection points was built. This helped clarify interdependencies, critical data transfers and information exchanges. Only then could content and data be developed and scrubbed to ensure compatibility and integrity. This map also helped manage expectations and clearly demonstrated the complexity and scale of this massive transformation. It reinforced the commitment of the executive team to align resources to this important initiative.

The Results

Clear accountability now exists with stakeholders and ownership of tools and partner relationships has been established.

Endorsements

I would highly recommend Mary Ann for any organization looking to transform and take the next step toward digital transformation.

Rich Lyons , Capgemini

Mary Ann’s expertise, marketing acumen and ability to work hands-on helped foster success— by building cross divisional teams within the organization, validating the multi-channel marketing approach, and providing the long term strategic and product vision.

Bryan Janeczko, Loeb.nyc

Mary Ann was both the visionary and the operating executive who delivered on new growth platforms and future-oriented businesses for the company.

Mike Docherty, NextBig

If you want a no-nonsense approach with a truly forward-thinking consultant, Mary Ann is best in class!

Jessica Bolger, Director Product Insights, Drinkworks (an ABInbev & Keurig JV)

Mary Ann expertly and consistently inspired the team to expand their thinking about the brands and helped guide us on the journey to clearly define ownable foundations for what they stood for, what needs they served and their unrealized potential.

Lisa Cody , Twin-Star International

Mary Ann helped to orchestrate the launch of 26 independent brands, with new creative, on a new e-Commerce platform, in just 9 months – an incredible demonstration of leadership and vision.

Rich Lyons , Capgemini

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