Project Description
Develop a Digital Transformation Roadmap
Ecommerce & Amazon Performance Strategies
The Challenge
A complicated web of systems, tools, processes and platforms needed to be considered and incorporated into a successful omnichannel transformation. Many tools were antiquated and needed replacing in the new transformation. Requirements were not well documented and performance expectations were not clear. How do you capture and manage such a complicated and interdependent network of resources and align on success metrics?
The Strategy
A comprehensive map outlining all connection points was built. This helped clarify interdependencies, critical data transfers and information exchanges. Only then could content and data be developed and scrubbed to ensure compatibility and integrity. This map also helped manage expectations and clearly demonstrated the complexity and scale of this massive transformation. It reinforced the commitment of the executive team to align resources to this important initiative.
The Results
Clear accountability now exists with stakeholders and ownership of tools and partner relationships has been established.
