Project Description
Define a Mission & Plan
Business Portfolio & Strategies
The Challenge
A global B2B client recently conducted a comprehensive customer feedback survey. The study revealed strengthsof the business and clear gaps in service and reputation; clear opportunities to improve. Once the feedback was shared withinternal stakeholders, our challenge was to develop an improvement plan to affect processes, behaviors and cultural shifts required to improve day-to-day operations
The Strategy
To begin, we needed to ensure the organization accepted the feedback. Only then could we develop an action and accountability plan for the organization. Through a series of facilitated dialogs engaging cross functional team members, we accepted responsibility for the feedback, defined an actionable mission to aspire to, developed decision frameworks & tracking scorecards, and an accountability plan to share and communicate results, internally and with our customers
The Results
Customer conversations are more strategic and less focused on price as a result of implementing customer scorecards focused on highlighting full portfolio of competitive services & initiatives supporting their business goals … internal accountability has measurably improved with monthly supply chain performance scorecard reviews & improvements are now readily visible on tracking dashboards … development of a clear customer strategy is leading internal teams to prioritize top initiatives at key growth customers and strategically investing time & resources into sustain and opportunistic businesses leading to improved operations performance.
Endorsements
Mary Ann’s leadership and vision not only provided stability and collaboration for a diverse set of business units and brands, but also set a direction that allowed growth and innovation to take place.
Mary Ann brings teams of diverse experience and discipline together to effectively create disruptive ideas, align on priorities and deliver results through collaboration, empowerment and resourcefulness.
Mary Ann provided the leadership critical to building a new business, from the ground up, within the existing corporate infrastructure- not an easy accomplishment in a Fortune500 company!
Perhaps Mary Ann’s strongest attribute is her ability to work with large teams and find a way to inspire change and results.
Mary Ann has a unique ability to provide real strategic vision to any business challenge; in particular, she understands how to lead organizations in creating and implementing innovative new business models and transformative growth initiatives.
Mary Ann is a “thinker” and a “doer”, which is a rare and valuable combination in my experience.
Mary Ann has become an extension of our leadership team providing ongoing mentorship to our global marketing leadership
In all cases, Mary Ann provided leadership, insight and unwavering focus on consumers and their needs.
More Case Studies
- Measuring Digital TransformationGIna Lopez2020-05-28T14:11:47+00:00
Measuring Digital Transformation
- Build on Strengths to Drive New GrowthGIna Lopez2020-04-28T16:29:50+00:00
Build on Strengths to Drive New Growth
- Finding Disruptive OpportunitiesGIna Lopez2020-05-05T15:35:04+00:00
Finding Disruptive Opportunities
- Build Brand Relevance to Attract New ConsumersGIna Lopez2020-04-28T18:08:46+00:00
Build Brand Relevance to Attract New Consumers
- Understanding Amazon Performance DynamicsGIna Lopez2020-05-05T15:32:13+00:00
Understanding Amazon Performance Dynamics
- Develop a Digital Transformation RoadmapGIna Lopez2020-05-05T15:29:38+00:00
Develop a Digital Transformation Roadmap
- Leading & Executing Digital TransformationGIna Lopez2020-05-05T15:30:15+00:00
Leading & Executing Digital Transformation
- Defining Successful Channel StrategyGIna Lopez2020-05-06T15:01:08+00:00
Defining Successful Channel Strategy
- Scale Your Innovation SuccessfullyGIna Lopez2020-05-05T15:35:39+00:00
Scale Your Innovation Successfully
- Targeting Consumers Drives Engagement & SuccessGIna Lopez2020-04-28T16:27:32+00:00
Targeting Consumers Drives Engagement & Success
- Clear Growth Strategy Aligns PrioritiesGIna Lopez2020-04-28T16:29:14+00:00
Clear Growth Strategy Aligns Priorities
- Start-up Strategy Focuses on PrioritiesGIna Lopez2020-04-28T16:28:43+00:00
Start-up Strategy Focuses on Priorities