Project Description
Clear Growth Strategy Aligns Priorities
Business Portfolio & Strategies
The Challenge
A leading consumer products business has experienced significant growth via acquisition. The stated strategy was not clearly understood by all business leaders and it was not inclusive of all business segments. As a result, conflicting priorities, unique business systems and other operational inefficiencies prevailed. Strategy required clarification and revision to leverage the strengths of the portfolio.
The Strategy
Define multi-year, multi-channel strategy that leverages and clearly defines interdependencies and competitive advantages of portfolio business segments. Clear definition of enterprise value each business segment contributes and role within the business portfolio was defined to lead to clear priorities. Organizational evolution was recommended to drive to marketing excellence.
The Results
Organizational changes are underway; business priorities are clear and organization is aligned. Business results are improving v. prior year.
Endorsements
Mary Ann’s leadership and vision not only provided stability and collaboration for a diverse set of business units and brands, but also set a direction that allowed growth and innovation to take place.
Mary Ann brings teams of diverse experience and discipline together to effectively create disruptive ideas, align on priorities and deliver results through collaboration, empowerment and resourcefulness.
Mary Ann provided the leadership critical to building a new business, from the ground up, within the existing corporate infrastructure- not an easy accomplishment in a Fortune500 company!
Perhaps Mary Ann’s strongest attribute is her ability to work with large teams and find a way to inspire change and results.
Mary Ann has a unique ability to provide real strategic vision to any business challenge; in particular, she understands how to lead organizations in creating and implementing innovative new business models and transformative growth initiatives.
Mary Ann is a “thinker” and a “doer”, which is a rare and valuable combination in my experience.
Mary Ann has become an extension of our leadership team providing ongoing mentorship to our global marketing leadership
In all cases, Mary Ann provided leadership, insight and unwavering focus on consumers and their needs.
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