Build on Strengths to Drive New Growth - Aquarius 31

Build on Strengths to Drive New GrowthGIna Lopez2020-04-28T16:29:50+00:00

Build on Strengths to Drive New Growth

Business Portfolio & Strategies

The Challenge

After decades in a market leadership position, an iconic housewares brand was facing increasing competition, declining sales and lacking meaningful connection with the millions of consumers already owning the brand and product

The Strategy

By thinking beyond the physical product which limited our scope, we were able to extend the reach and meaningful interaction points with consumers. Now, beyond providing a tool to help create a meal, the brand is providing inspiration, instruction, content, consumables and experiences. And the consumer is actively engaging with a community of peer to peer sharing and problem solving.

The Results

New revenue streams have been created that are more frequent and include licensed cookbooks, a recipe APP, meal starters, frozen and fresh meal kits, licensed meals in restaurants and home delivery meal kits.

Endorsements

Mary Ann’s leadership and vision not only provided stability and collaboration for a diverse set of business units and brands, but also set a direction that allowed growth and innovation to take place.

Rich Lyons, Capgemini

Mary Ann brings teams of diverse experience and discipline together to effectively create disruptive ideas, align on priorities and deliver results through collaboration, empowerment and resourcefulness.

Mark Johnson, Innosight

Mary Ann provided the leadership critical to building a new business, from the ground up, within the existing corporate infrastructure- not an easy accomplishment in a Fortune500 company!

Bryan Janeczko, Loeb.nyc

<img loading="lazy" decoding="async" class="testimonial-image" src="https://aquarius31.com/wp-content/uploads/2020/04/mike-fagan-e1586890989280.png" width="448" height="469" />

Perhaps Mary Ann’s strongest attribute is her ability to work with large teams and find a way to inspire change and results.

Mike Fagan, President, Domtar Personal Care

Mary Ann has a unique ability to provide real strategic vision to any business challenge; in particular, she understands how to lead organizations in creating and implementing innovative new business models and transformative growth initiatives.

Mike Docherty, NextBig

<img loading="lazy" decoding="async" class="testimonial-image" src="https://aquarius31.com/wp-content/uploads/2020/04/glen.png" width="314" height="312" />

Mary Ann is a “thinker” and a “doer”, which is a rare and valuable combination in my experience.

Glen Waisner, Catalyst Consulting Partners, LLC

<img loading="lazy" decoding="async" class="testimonial-image" src="https://aquarius31.com/wp-content/uploads/2020/04/mike-fagan-e1586890989280.png" width="448" height="469" />

Mary Ann has become an extension of our leadership team providing ongoing mentorship to our global marketing leadership

Mike Fagan, President, Domtar Personal Care

<img loading="lazy" decoding="async" class="testimonial-image" src="https://aquarius31.com/wp-content/uploads/2020/04/glen.png" width="314" height="312" />

In all cases, Mary Ann provided leadership, insight and unwavering focus on consumers and their needs.

Glen Waisner, Catalyst Consulting Partners, LLC

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