Expand Your Brand Scope Business Portfolio & Strategies The Challenge The leading brand in the slow cooking category, Crock Pot, was experiencing only modest growth, despite several new product introductions. Average retail price points and margins were declining, despite overall category growth. The business team was [...]

Build Brand Relevance to Attract New Consumers Business Portfolio & Strategies The Challenge Since introducing the first automatic drip coffeemaker in 1972, the Mr. Coffee brand has been leading the category. Recent brand tracking research revealed an aging consumer and lagging relevance with younger consumers, particularly [...]

Targeting Consumers Drives Engagement & Success Business Portfolio & Strategies The Challenge A mom with a picky eater had a problem to solve – how to get her son the nutrition he needed in great tasting snacks he’d actually eat. She couldn’t find anything so she [...]

Define a Mission & Plan Business Portfolio & Strategies The Challenge A global B2B client recently conducted a comprehensive customer feedback survey. The study revealed strengthsof the business and clear gaps in service and reputation; clear opportunities to improve. Once the feedback was shared withinternal stakeholders, [...]

Start-up Strategy Focuses on Priorities Business Portfolio & Strategies The Challenge As a start-up business in the home décor segment, LK products combine simple clean design with sustainable and organic materials, manufactured with refugee labor bringing compassion and purpose to every piece. Sales were growing, but [...]

Clear Growth Strategy Aligns Priorities Business Portfolio & Strategies The Challenge A leading consumer products business has experienced significant growth via acquisition. The stated strategy was not clearly understood by all business leaders and it was not inclusive of all business segments. As a result, conflicting [...]

Build on Strengths to Drive New Growth Business Portfolio & Strategies The Challenge After decades in a market leadership position, an iconic housewares brand was facing increasing competition, declining sales and lacking meaningful connection with the millions of consumers already owning the brand and product [...]