Think Outside The Box Product & Service Strategies The Challenge A leading brand in the blender business was widely known for it’s reliable, durable and powerful countertop blenders.  But consumers perceived the brand as a great value, relegating it to middle price points, with the clear [...]

Lead Disruptive Growth Product & Service Strategies The Challenge The blending category recently enjoyed explosive growth. New competitors at the high end and low end brought creative solutions and marketing campaigns that out-performed stable, well-known veteran brands in the category, stealing market share and shifting consumer [...]

Partner to Expand Capabilities Product & Service Strategies The Challenge A leading brand in the blender business was widely known for it’s reliable, durable and powerful countertop blenders. But consumers perceived the brand as a great value, relegating it to middle price points, with the clear [...]

Finding Disruptive Opportunities Product & Service Strategies The Challenge How do you create a step-change growth pattern in your own well-established business where you’re already a leader? The Strategy By seeking the intersection of a unique combination of ideas, capabilities, partnerships or services [...]

Scale Your Innovation Successfully Product & Service Strategies The Challenge When launching a new innovative product and creating a new category, our client needed a definition of product at launch and a line extension and technology roadmap to commercialize their solution that would ensure they would [...]