Measuring Digital Transformation Ecommerce & Amazon Performance Strategies The Challenge The blending category recently enjoyed explosive growth. New competitors at the high end and low end brought creative solutions and marketing campaigns that out-performed stable, well-known veteran brands in the category, stealing market share and shifting [...]

Develop a Digital Transformation Roadmap Ecommerce & Amazon Performance Strategies The Challenge A complicated web of systems, tools, processes and platforms needed to be considered and incorporated into a successful omnichannel transformation. Many tools were antiquated and needed replacing in the new transformation. Requirements were not [...]

Leading & Executing Digital Transformation Ecommerce & Amazon Performance Strategies The Challenge As the early planning stages of the omnichannel transformation began, two key insights became clear very quickly: 1. This transformation was going to affect almost every discipline within the organization – marketing, IT, finance, [...]

Transform Your Channel Strategy Ecommerce & Amazon Performance Strategies The Challenge A business heavily dominated by big box, brick & mortar retail realizes sales have been rapidly shifting to online channels. Their operating infrastructure, business systems and expertise are all based on excelling within these channels. [...]

Amazon Growth Drivers Ecommerce & Amazon Performance Strategies The Challenge With an external agency managing investment, there was not a clear understanding of the performance drivers, sell through and effectiveness of AMS investment spending & related activity driving sales & profitability of top ASINs. [...]

Understanding Amazon Performance Dynamics Ecommerce & Amazon Performance Strategies The Challenge After increasing levels and investing $100,000s in AMS & AMG programs, our client’s business was not growing at the rate anticipated and profitability was declining. The business began asking several key questions: what are the [...]

Defining Successful Channel Strategy  Ecommerce & Amazon Performance Strategies The Challenge Walk into any big box retail store and walk down the kitchen appliance aisles. How many different coffeemakers, blenders, slow cookers, do you see on the shelf? Now look around and notice how few people [...]